If wealth is the secret to happiness, then the Rich should be dancing on the streets. But only Poor Kids do that.
If power ensuressecurity, then top Officials should walk unguarded. But people who live on road side feel more secure.
If beauty brings ideal relationships, then celebrities should have the best marriages.But they have one of the worst relationships.
My role as a Consultant – Marketing & Business Development includes:
Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR
Marketing Management contributing to, and developing, marketing plans and strategies
conducting market research such as customer questionnaires and focus groups
evaluating marketing campaigns
monitoring competitor activity
Marketing research to design strategies
Schedule and coordinate regular meetings of the Business Development team and implement initiatives
liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
Application of IT in Marketing
Planning and Execution of Marketing and promotional strategies
Planning and Management of corporate events pertaining to brand promotion
Identify effective communication channels for robust brand development and sustainable image in the market.
Maintain oversight of the hospital’s marketing database
Prepare annual marketing budget and approve and monitor marketing-related expenses
Coordinate, review, edit and design responses to Marketing Strategies on continue basis
Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities
Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants
Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital
Address/Raise any issues that the referring doctor may have with hospital
Empanelment with various PSUs, Corporates, Banks etc for Outdoor, Indoor & Health check Up
Relationship management with key personals’ of empanelled corporates
Corporate Billing issue solving and review
Corporate sales of health packages, health checkups covering major corporate clients in commercial banks
Corporate Visit/Follow ups
Follow ups with corporate regarding outstanding dues/payments
Communicating with target audiences and managing customer relationships
Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc.
Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc.
Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster
Monitor production of marketing materials to ensure consistency and appropriateness
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc.
Arranging for the effective distribution of marketing materials
Maintaining and updating customer databases
Public Relations / Advertising:
Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign
Campaign design and implementation
writing and proofreading copy, liaising with designers and printers, organizing photo shoots
Direct Communication medium design
Events/CMEs/Conference arrangements & implementation
PR activities/ media coverage etc.
Departmental Branding and promotion
Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital.
Develop and implement the firms advertising program – design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns
Evaluate and implement firm participation in sponsorships and community programs
organizing and attending events such as conferences, seminars, receptions and exhibitions
sourcing and securing sponsorship
Training to Marketing team on communication and grooming
Training on Hospital marketing tactics to marketing team
Role Play and practical training to team
Monitor various mediums for developments in the area of hospital & healthcare industry
Healthcare Business, Hospital Marketing and tagged Branding, Corporate Sales, Health Care Reform Consultant, Hospital Advertisement, Hospital Branding, Hospital Businessdevelopment, Hospital Consultant, hospital marketing, Referral Sales on .
February 27, 2014
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Contribute to the best of my ability in Health Care Industry that will help me hone my inherent skills and contribute through innovative and customized marketing strategies