Month: March 2014

Hospital Marketing in 2014

Hospital Marketing in 2014
By reading this article`s heading you all must be thinking about to explore new trend in Hospital Marketing, that`s true partially as you go reading this, you will say “Ohh that I know very well..” but believe me like you many of us have so many ideas which can be transform in to new trend in respective industry but “Knowing is Knowing & Doing is Doing”. So keep reading and keep implementing.

Shape up your Marketing Team: Traditionally all hospital management has their Marketing or Business Development team and their major focus is not marketing but the SALES. So let`s shape up your team in manner that you can cover all aspects of hospital marketing, according to me Marketing Department should be divided in to 6 part:
1. Internal Marketing Team
2. Branding Team
3. Corporate Sales Team
4. Referral Sales Team
5. Event Team
6. PR Team
Effective coordination and combination of above team can lead successful Hospital Marketing & Business Growth.

Market Research: Traditionally, all hospital marketers follow existing technique prevailing in the market, e.g. One hospital is doing advertisement campaign on “Knee Replacement Surgery using Computer Navigation” or some latest equipment for error free surgery with clean atmosphere & excellent services, with the photo of some old age couple back to their normal life with hassle free walking. Another hospital will similar kind of advertisement with lowest package rate. Some other hospital will do the same kind of advertisement campaign with showing old age person playing football after Knee Replacement Surgery. According to me hospital should have develop Market Research Team who constantly measures patient`s trend, need, demand, willingness, behavior, expectation etc. and the same time explore and update new trend in medical world, by evaluating said data marketer can always invent new ideas to promote their particular services in very effective way.

Know your Existing Customer first: all marketer wants more and more footfalls in their hospital and for that they do all kind of efforts and spend huge money, but marketers just forget their existing customers who are already there at your place for availing some or other kind of service of your.

According to me in today`s challenging economy marketer has to utilized their existing customer to market their services and facilities by using various methods like cross selling, privilege card, loyalty card, gift car, referral scheme, hospital merchandisers etc. Marketer should also know how to use existing data base [contact number, email ids, home & office address etc.] of their existing customers.

Get Connected, Get Social & Be active on Social Media: Most healthcare companies utilize Facebook, Twitter, Youtube, Blog, Instagram, Google+ and LinkedIn for their brand visibility but marketers needs to cultivate and invent their own strategy to utilize this platform in maximum benefit to community and organization.

According to me Hospital marketer has to assign social media engagement work to internal marketing team for better and effective strategy. Before designing any social media strategy marketer need to gather various research data from marketing research department to understand their target segment`s like, dislike, trend, need, expectation, behaviors etc.

There are so many other things to write…

Will update in next blog, meanwhile Happy Learning and keep commenting and suggesting on my blog..

Your comment and suggestions can transform, reform Healthcare Marketing this year!!

 

Importance of Branding

In today`s competetive world of Healthcare & Hospital, One hospital management should have their Branding vision, Branding Vision is nothing but organisation`s vision & mission. Hospital owner have to plan their all activities according their vision.

Many of the time Hospital Management means Branding by Advertisement only.. but it`s not true. Branding means your overall reputation in the market, which you are promoting and communicating to the masses thru various available communication channel.

 

Healthcare Environment

In a competitive and dynamic environment, healthcare organizations need to continuously revolutionize their businesses so as to deliver better value for their patients. The healthcare sector is subject to transformation and advancement; and in order to sustain their business performance, these organizations need to be well informed about the present market trends and formulate strategies in accordance. While facing the various challenges of strategy development and implementation, branding, positioning and assessment of the market and ever changing clinical demands, these organizations also has to uphold their performance amidst uncertain market behavior.

Making Yesterday’s Vision Tomorrow’s Reality

Healthcare Leadership: A Discourse

ImageDo you want to reach out and help your fellowman and see the difference 100% of your efforts make on humanity? 

A few of my friends have joined overseas missions and can tell you firsthand what that feels like.  The rest of us may have a different story in treating patients here stateside.

Civilization has its costs and following certain rules, regulations, and standards—for better or for worse—are mandated.  Prior to receiving my first job offer to work in a hospital, I’ll never forget the words uttered by my soon-to-be boss:  “You will need to get a haircut and lose the beard.  The revolution is over.”  Gulp! 

Needless to say, I did just that and so began my long career in health care.  I also found that in the decades that proceeded “work casual,” that the expectation was that I would wear a sport coat or suit and…

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Healthcare Environment

In a competitive and dynamic environment, healthcare organizations need to continuously revolutionize their businesses so as to deliver better value for their patients. The healthcare sector is subject to transformation and advancement; and in order to sustain their business performance, these organizations need to be well informed about the present market trends and formulate strategies in accordance. While facing the various challenges of strategy development and implementation, branding, positioning and assessment of the market and ever changing clinical demands, these organizations also has to uphold their performance amidst uncertain market behavior.