HCR

No need of Marketing in Healthcare / Hospital

Yes, No need of Marketing… It`s Need of the hour is Internal Marketing..

After a more than decades of experience in Hospital Marketing field I can say that current Healthcare Providers in India (Majority) are missingĀ  the biggest opportunity to interact with theirr existing customers, patients, relatives, visitors who are major part of Marketing Plan activations…

There is no need of spend huge money after advertising, referrals, PR etc. when you already have some few patients, visitors, your own employees are there to promote you..

Internal Marketing is all about understanding people near and surrounding to you…

 

 

Restructuring Marketing Department

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In a competitive and dynamic environment, healthcare organizations need to continuously revolutionize their businesses so as to deliver better value for their patients. The healthcare sector is subject to transformation and advancement; and in order to sustain their business performance, these organizations need to be well informed about the present market trends and formulate strategies in accordance. Healthcare organizations need to restructure their Marketing Department as per today`s requirement.

Restructuring Marketing Department:

  • Internal Marketing Team
    • Coordination between marketing Team & Staff
    • Internal communications
    • Events Planning
  • Patient/Relative Experience Management
    • Floor managers
    • Coordination between consultant & Patient
    • Coordination between Patient/Relative & Hospital administration
  • Retention & Loyalty Team
    • Data Collectors
    • Inhouse scheme promotions
    • Cross Selling
  • Brand Equity Creation
    • Branding & Advertising
    • Campaign Designing
    • Hospital stationery, Website updation, social Media Management
  • Referral Sales
    • Local Referral Sales
    • Periphery Referral Sales
  • Corporate Sales
    • Corporate, TPA, Insurance, PSUs
  • International Marketing
    • Coordinate International patient referral channels
    • Coordination and assistance to International Patient during their visit to hospital
  • Event Management
    • Execute various events organised by Sales team & Internal Marketing team

Healthcare Environment

In a competitive and dynamic environment, healthcare organizations need to continuously revolutionize their businesses so as to deliver better value for their patients. The healthcare sector is subject to transformation and advancement; and in order to sustain their business performance, these organizations need to be well informed about the present market trends and formulate strategies in accordance. While facing the various challenges of strategy development and implementation, branding, positioning and assessment of the market and ever changing clinical demands, these organizations also has to uphold their performance amidst uncertain market behavior.

Healthcare Environment

In a competitive and dynamic environment, healthcare organizations need to continuously revolutionize their businesses so as to deliver better value for their patients. The healthcare sector is subject to transformation and advancement; and in order to sustain their business performance, these organizations need to be well informed about the present market trends and formulate strategies in accordance. While facing the various challenges of strategy development and implementation, branding, positioning and assessment of the market and ever changing clinical demands, these organizations also has to uphold their performance amidst uncertain market behavior.

Healthcare Business

In a competitive and dynamic environment, healthcare organizations need to continuously revolutionize their businesses so as to deliver better value for their patients. The healthcare sector is subject to transformation and advancement; and in order to sustain their business performance, these organizations need to be well informed about the present market trends and formulate strategies in accordance. While facing the various challenges of strategy development and implementation, branding, positioning and assessment of the market and ever changing clinical demands, these organizations also has to uphold their performance amidst uncertain market behavior.