In today`s competetive world of Healthcare & Hospital, One hospital management should have their Branding vision, Branding Vision is nothing but organisation`s vision & mission. Hospital owner have to plan their all activities according their vision.
Many of the time Hospital Management means Branding by Advertisement only.. but it`s not true. Branding means your overall reputation in the market, which you are promoting and communicating to the masses thru various available communication channel.
Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital.
Develop and implement the firms advertising program – design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns
Evaluate and implement firm participation in sponsorships and community programs
organizing and attending events such as conferences, seminars, receptions and exhibitions
sourcing and securing sponsorship
Training to Marketing team on communication and grooming
Training on Hospital marketing tactics to marketing team
Role Play and practical training to team
Monitor various mediums for developments in the area of hospital & healthcare industry