Hospital Advertisement

Healthcare Marketing Trends for 2022 – Challenge Ahead

Healthcare, especially Hospital Branding & marketing trends are constantly changing and in the last 2 years it has been changed drastically. In 2022 there are strategies one can start implementing to stay ahead of the competitors keeping in mind current Covid & Omicron impact in mind.

According to the latest report on Times of India : India on Sunday 2nd January, 2022 reported 27,553 fresh Covid-19 cases and 284 deaths. Active caseload stands at 1,22,801 while Omicron tally is at 1,525. At 6,186 cases, the daily count in Mumbai sees a rise of 14%.

When we look back at March 2020 when the world literally shut down due to the COVID19 pandemic, what most healthcare businesses realized was the importance of marketing online and areas they needed to improve in order to keep their patients loyal and engaged with their brand, on the other hand masses at large started consuming more and more online content related to Healthcare. As majority Healthcare providers are busy providing healthcare facilities & services to cope up covid epidemic during 2020 & early 2021, they have not upgraded their marketing plans. 

Now In 2022 healthcare marketing is all about knowing is knowing and doing is doing, all of us majoring healthcare professionals are very much aware and knowledgeable about needs and expectations of patients and their relatives from healthcare providers. So one needs to adopt a more innovative, authentic communication strategy to make some noise in the mind of their target audience.

Marketing is a fast-paced, ever-changing field, and healthcare marketing trends are evolving right along with trending changes in the world. In 2022, healthcare practices need to be more innovative, authentic and authoritative in order to attract new patients and re-engage old ones.

Here are the most effective marketing trends that will be more result oriented in 2022 and beyond.

  1. Patient Centric Approach “Patient First”
  2. Patient engagement is a Top Priority at every touch points
  3. Use of technology in hospital operation processes “Innovation Wins”
  4. Creating more & more Brand Ambassadors “Internal Marketing”
  5. Say Hello to old patients “Re-engage old patients”
  6. Data Driven marketing strategy “Data is King”
  7. Authentic social media content “Say No to Copy Paste”
  8. Published genuine patient testimonials “No Pre Explained Testimonials please”
  9. Optimum utilisation of traditional media for advertisements / Publications
  10. Networking with medical fraternity 
  11.  Generate healthcare informative videos in vernacular languages
  12. Short & Sweet Content marketing “No one has much time to read lengthy content”
  13. Online & Offline engagement on ground activities focusing on preventive healthcare
  14. Remember you have multigeneration people around you “Don`t forget Gen Z & Millennials”
  15. Integrated 360 degree marketing communication approach “Don’t rely only on social media”

Trizone Healthcare Consultants believe in creating a meaningful collaboration with their healthcare clientele by providing 360 degree services in Branding, Marketing Strategy, Advertisement, Communications designing, Social Media Marketing, Digital Marketing, Web Solutions, Training & Development.

Patients are used to review, research and consider many factors before taking the final decisions over selection of Hospital/Healthcare provider.

That’s why it is so important for healthcare providers to plan their marketing strategy at an advanced level where they can retain existing patients and grab new patient footfalls to achieve their Brand & financial goals. 

Here Are 10 More Reasons Why You Need To Invest In Healthcare Consultancy

Trizone Healthcare Consultants is Here to Ensure Your Hospital’s Health.

Importance of Branding

In today`s competetive world of Healthcare & Hospital, One hospital management should have their Branding vision, Branding Vision is nothing but organisation`s vision & mission. Hospital owner have to plan their all activities according their vision.

Many of the time Hospital Management means Branding by Advertisement only.. but it`s not true. Branding means your overall reputation in the market, which you are promoting and communicating to the masses thru various available communication channel.

 

Role of Consultant – Marketing & Business Development

Image

My role as a Consultant – Marketing & Business Development includes:

Business Development:

  • Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR
  • Marketing Management contributing to, and developing, marketing plans and strategies
  • conducting market research such as customer questionnaires and focus groups
  • managing budgets
  • evaluating marketing campaigns
  • monitoring competitor activity
  • Marketing research to design strategies
  • Schedule and coordinate regular meetings of the Business Development team and implement initiatives
  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
  • Application of IT in Marketing
  • Planning and Execution of Marketing and promotional strategies
  • Planning and Management of corporate events pertaining to brand promotion
  • Identify effective communication channels for robust brand development and sustainable image in the market.
  • Maintain oversight of the hospital’s marketing database
  • Prepare annual marketing budget and approve and monitor marketing-related expenses
  • Coordinate, review, edit and design responses to Marketing Strategies on continue basis
  • Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities

Referral Sales

  • Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants
  • Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital
  • Address/Raise any issues that the referring doctor may have with hospital

Corporate Sales

  • Empanelment with various PSUs, Corporates, Banks etc for Outdoor, Indoor & Health check Up
  • Relationship management with key personals’ of empanelled corporates
  • Corporate Billing issue solving and review
  • Corporate sales of health packages, health checkups covering major corporate clients in commercial banks
  • Corporate Visit/Follow ups
  • Follow ups with corporate regarding outstanding dues/payments

Client Communications: 

  • Communicating with target audiences and managing customer relationships
  • Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc.
  • Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc.
  • Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster
  • Monitor production of marketing materials to ensure consistency and appropriateness
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc.
  • Arranging for the effective distribution of marketing materials
  • Maintaining and updating customer databases

Public Relations / Advertising:

  • Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign
  • Campaign design and implementation
  • writing and proofreading copy, liaising with designers and printers, organizing photo shoots
  • Direct Communication medium design
  • Events/CMEs/Conference arrangements & implementation
  • PR activities/ media coverage etc.
  • Departmental Branding and promotion
  • Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital.
  • Develop and implement the firms advertising program – design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns
  • Evaluate and implement firm participation in sponsorships and community programs
  • organizing and attending events such as conferences, seminars, receptions and exhibitions
  • sourcing and securing sponsorship

Training:

  • Training to Marketing team on communication and grooming
  • Training on Hospital marketing tactics to marketing team
  • Role Play and practical training to team
  • Monitor various mediums for developments in the area of hospital & healthcare industry