My role as a Consultant – Marketing & Business Development includes:

Business Development:

• Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR
• Marketing Management contributing to, and developing, marketing plans and strategies
• conducting market research such as customer questionnaires and focus groups
• managing budgets
• evaluating marketing campaigns
• monitoring competitor activity
• Marketing research to design strategies
• Schedule and coordinate regular meetings of the Business Development team and implement initiatives
• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
• Application of IT in Marketing
• Planning and Execution of Marketing and promotional strategies
• Planning and Management of corporate events pertaining to brand promotion
• Identify effective communication channels for robust brand development and sustainable image in the market.
• Maintain oversight of the hospital’s marketing database
• Prepare annual marketing budget and approve and monitor marketing-related expenses
• Coordinate, review, edit and design responses to Marketing Strategies on continue basis
• Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities

Referral Sales

• Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants
• Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital
• Address/Raise any issues that the referring doctor may have with hospital

Corporate Sales

• Empanelment with various PSUs, Corporates, Banks etc for Outdoor, Indoor & Health check Up
• Relationship management with key personals’ of empanelled corporates
• Corporate Billing issue solving and review
• Corporate sales of health packages, health checkups covering major corporate clients in commercial banks
• Corporate Visit/Follow ups
• Follow ups with corporate regarding outstanding dues/payments

Client Communications: 

• Communicating with target audiences and managing customer relationships
• Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc.
• Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc.
• Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster
• Monitor production of marketing materials to ensure consistency and appropriateness
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc.
• Arranging for the effective distribution of marketing materials
• Maintaining and updating customer databases

Public Relations / Advertising:

• Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign
• Campaign design and implementation
• writing and proofreading copy, liaising with designers and printers, organizing photo shoots
• Direct Communication medium design
• Events/CMEs/Conference arrangements & implementation
• PR activities/ media coverage etc.
• Departmental Branding and promotion
• Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital.
• Develop and implement the firms advertising program – design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns
• Evaluate and implement firm participation in sponsorships and community programs
• organizing and attending events such as conferences, seminars, receptions and exhibitions
• sourcing and securing sponsorship

Training:

• Training to Marketing team on communication and grooming
• Training on Hospital marketing tactics to marketing team
• Role Play and practical training to team
• Monitor various mediums for developments in the area of hospital & healthcare industry