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Healthcare Marketing Trends for 2022 – Challenge Ahead

Healthcare, especially Hospital Branding & marketing trends are constantly changing and in the last 2 years it has been changed drastically. In 2022 there are strategies one can start implementing to stay ahead of the competitors keeping in mind current Covid & Omicron impact in mind.

According to the latest report on Times of India : India on Sunday 2nd January, 2022 reported 27,553 fresh Covid-19 cases and 284 deaths. Active caseload stands at 1,22,801 while Omicron tally is at 1,525. At 6,186 cases, the daily count in Mumbai sees a rise of 14%.

When we look back at March 2020 when the world literally shut down due to the COVID19 pandemic, what most healthcare businesses realized was the importance of marketing online and areas they needed to improve in order to keep their patients loyal and engaged with their brand, on the other hand masses at large started consuming more and more online content related to Healthcare. As majority Healthcare providers are busy providing healthcare facilities & services to cope up covid epidemic during 2020 & early 2021, they have not upgraded their marketing plans. 

Now In 2022 healthcare marketing is all about knowing is knowing and doing is doing, all of us majoring healthcare professionals are very much aware and knowledgeable about needs and expectations of patients and their relatives from healthcare providers. So one needs to adopt a more innovative, authentic communication strategy to make some noise in the mind of their target audience.

Marketing is a fast-paced, ever-changing field, and healthcare marketing trends are evolving right along with trending changes in the world. In 2022, healthcare practices need to be more innovative, authentic and authoritative in order to attract new patients and re-engage old ones.

Here are the most effective marketing trends that will be more result oriented in 2022 and beyond.

  1. Patient Centric Approach “Patient First”
  2. Patient engagement is a Top Priority at every touch points
  3. Use of technology in hospital operation processes “Innovation Wins”
  4. Creating more & more Brand Ambassadors “Internal Marketing”
  5. Say Hello to old patients “Re-engage old patients”
  6. Data Driven marketing strategy “Data is King”
  7. Authentic social media content “Say No to Copy Paste”
  8. Published genuine patient testimonials “No Pre Explained Testimonials please”
  9. Optimum utilisation of traditional media for advertisements / Publications
  10. Networking with medical fraternity 
  11.  Generate healthcare informative videos in vernacular languages
  12. Short & Sweet Content marketing “No one has much time to read lengthy content”
  13. Online & Offline engagement on ground activities focusing on preventive healthcare
  14. Remember you have multigeneration people around you “Don`t forget Gen Z & Millennials”
  15. Integrated 360 degree marketing communication approach “Don’t rely only on social media”

Trizone Healthcare Consultants believe in creating a meaningful collaboration with their healthcare clientele by providing 360 degree services in Branding, Marketing Strategy, Advertisement, Communications designing, Social Media Marketing, Digital Marketing, Web Solutions, Training & Development.

Patients are used to review, research and consider many factors before taking the final decisions over selection of Hospital/Healthcare provider.

That’s why it is so important for healthcare providers to plan their marketing strategy at an advanced level where they can retain existing patients and grab new patient footfalls to achieve their Brand & financial goals. 

Here Are 10 More Reasons Why You Need To Invest In Healthcare Consultancy

Trizone Healthcare Consultants is Here to Ensure Your Hospital’s Health.

Important Reasons For Hospital Branding

Hospital Branding

There is a huge gap between availability of hospital beds and population required healthcare. At the same time there is a large portion of population in need of hospital or you can say your hospital but they are not aware of your hospital`s existence or not aware about services you provide. To run hospital in profitable manner healthcare business has to live around with more a stronger brand identity that ever. Branding is exactly that process which builds your identity with more values. Branding really convey your vision and mission of healthcare businesses.


Here are 7 Important reasons for Hospital Branding

Defines your brand personality

With the help of effective branding exercise, you can project your brand personality in the most appealing way possible. Branding is capable of creating a wholesome picture of your services and facilities. Branding is capable enough of broadening a common man`s perception towards your Hospital. A well though process to build your Hospital brand can make people relate to you and remember forever that will have resulted in to prompt remembrance in case of medical emergency.

Stand out from the rest


In current an era of competition, everything is competing with everything. It is very important for hospital brand to stand out in the market and make some noise. By building thoughtful strategy hospital brand with your unique brand personality kept as the base makes your presence stand out from the market. When more and more noise you make and individually herd, the retention is more. Resulting in to more brand engagement.

Target Accurately

As a hospital business owner you have thought of investing or invested in healthcare business already means you know the need of the society. When you know your target market segment it is easy to catch their attention towards you. A brand which is planned and built on deep understanding of your organization`s geographic and socio-ecomonic through appropriate ground work will reach your target cohort more swiftly.


Short-term and long term benefits

Branding is a well thought process of intensifying your presence within a defined target group of audience. Branding helps to establish yourself in a defined market segment and then evolves in to an indispensable asset for your current and future business prospects. Thoughtful planned branding strategy can increase trust level towards your hospital. Customized modules with long term marketing goals will etch your brand in people’s memories.

Expand your market share

Increasing footfall in all aspects is any hospital`s goal, which looks far from their current position when the amount of competition is taken into account. Building your hospital brand from scratch carves a way that your counterparts can seldom cross. This leads to unique brand positioning which indeed takes your brand to markets your services previously left unexplored. The footprints of your brand image will gradually but in significant way increases your market share. To achieve this you may need to build and rebuild your hospital brand.

Develop brand loyalty

As you are creating your brand personality with thoughtful brand strategy, brand personality will leave an impact on the level of trust that your brand has gained. When every step in building a brand is well planned, curated and strategized with high level of understanding of local market or target marketing in mind, it increases the brand loyalty amongst your stakeholders like patients, employees, vendors etc. Increase patient referrals through word of mouth The most important marketing tool which increase footfall in hospital is word of mouth. Yes with thoughtful branding of your hospital you can increase patient referrals through word of mouth. Your past patients, employees, doctors, and their opinion perhaps the biggest sources to spread your brand. There is nothing more powerful in world of healthcare business than a word of mouth.

Branding is not about creatively you decorate your hospital or making it all look flashy rather it is about adoption a well though strategy process of projecting your brand personality & your quality of services in defined market.

To know more about How to Build your Hospital Brand, Consult Trizone Healthcare Consultants http://www.trizonehealthcare.com

Building Profitable Business through world-class marketing

There are three kinds of organizations; those who make things happened; those who watch things happen; and those who wonder what`s happened.

If we do not change our direction, we are likely to end up where we are headed.

As the world spins into the challenging phase of economy, both citizen and business wonder what is ahead. There is not only change, but the rate of change is accelerating. A twelve-year old girl said of her ten year old sister, “She is of a different generation.” Her younger sister listens to difference music, plays different videos, knows different movie stars, has different heroes.

Organisation or companies often fail to recognize that their marketplace changes years to year. Last year winning marketing strategy may become today`s losing strategy. As someone observed, there are two kinds of companies: those who change and those who disappear.

Today`s economic landscape is being shaped by two powerful forces- Digitalization & Globalization. The Digitalization landscape today is dotted with new products & services offering, one would not have thought that one day world will be lockdown and everyone shall work from home, using various digital platforms. Making marketing & sales call through video calling, taking meeting through video conferencing, government will run their cabinet meetings through video conferencing digital platforms. Technology drives the second major force, globalization.

Besides digitalization & globalization, other forces are reshaping the economy e.g. deregulation, privatization, etc. As the pace of change accelerates, companies can no longer rely on their former business practices to sustain prosperity. Few point below compares business assumptions and practices that were practiced then with the one is being practiced now.

Earlier companies use to make & manage everything inside the company, Now companies buy more things from outside or outsource.

Earlier companies are product centric, now they are market and / or customer centric

Earlier practices mass marketing now practices target marketing

Earlier business was managing from top now manage up and down and across

Earlier operate in the marketplace no operate also in the marketspace

Earlier focus on the product now focus on value for the product and feedback on the product

And their earlier approaches and practices that were practiced then, which are not practiced now. Those who have not changed their business practices is locked in traditional practices.

Besides winning business practices, is there a set of winning marketing practices? Are there winning marketing practices?

Answer is Yes according to Kotler on Marketing there are nine one liner formulas of winning marketing practices.

  1. Win Through Higher Quality
  2. Win Through Better Service
  3. Win Through Lower Prices
  4. Win Through High Market Share
  5. Win Through Adaptation And Customization
  6. Win Through Continuous Product Improvement
  7. Win Through Product Innovation
  8. Win Through entering High-Growth Markets
  9. Win Through Exceeding Customer Expectations

So out of above What Constitutes a Winning Marketing Strategy?

Clearly there is no on marketing road to riches. Instead of relying on one major differentiations or thrust, a company needs to make their own unique strategy of marketing activities.

Remember Knowing is Knowing and Doing is Doing, it is not enough to do most things a little better than the competitors.  We at Trizone assist businesses to weave its own unique tapestry of marketing qualities and activities.

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