Healthcare Business

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Knowing is Knowing – Doing is Doing

A Healthcare Marketing Consultants that Wins Patient`s trust, increases Patient footfalls, Grows Revenues and Enhances Your Reputation

Our knowing in Healthcare Marketing and strategy of doing in Healthcare along with ethical medical marketing can grow your profits, attract the patients and cases you want, build your reputation (brand) and even enable you to have a life again.

Trizone Healthcare Consultants specializes in getting you results. Our clients are typically hospitals, medical practices, other healthcare practices, Pharmaceutical and medical equipment manufacturers who want to reach patients & society at a large for their product and services.

Healthcare marketing is not a decision that should be taken lightly, just like your selection of a healthcare advertising company to help you. After all, this is your reputation we’re talking about. Therefore, we invite you to explore our site, then contact us with your questions, and we will be happy to assist you.

Let our marketing & branding strategists help your practice or organization market appropriately, effectively and successfully.

Step by Step Marketing & Brand management to improvise your practice or organisation market appropriately, effectively and successfully.

Healthcare in India & Road Ahead

Trizone Healthcare Marketing Consultant

Trizone Healthcare Marketing Consultant

Healthcare Industry in India

Healthcare has become one of India’s largest sectors now – both in terms of revenue and employment. Healthcare comprises hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment, Healthcare IT firms etc.

The Indian healthcare sector is growing at a brisk pace due to its strengthening coverage, services and increasing expenditure by public as well private players.

Indian healthcare delivery system is categorised into two major components – public and private. The Government, i.e. public healthcare system comprises limited secondary and tertiary care institutions in key cities and focuses on providing basic healthcare facilities in the form of primary healthcare centres (PHCs), CHCs, Hospital in rural as well in urban areas.

The private sector provides majority of secondary, tertiary and quaternary care institutions with a major concentration in metros, tier I and tier II cities.

India’s competitive advantage lies in its large pool of well-trained medical professionals. India is also cost competitive compared to its peers in Asia and Western countries. The cost of surgery in India is about one-tenth of that in the US or Western Europe.

Market Size
Disclaimer: This information has been collected through secondary research & various available sources on websites
The healthcare market can increase three fold to Rs 8.6 trillion (US$ 133.44 billion) by 2022.

India is experiencing 22-25 per cent growth in medical tourism and the industry is expected to reach US$ 9 billion by 2020.

There is a significant scope for enhancing healthcare services considering that healthcare spending as a percentage of Gross Domestic Product (GDP) is rising.

The government’s expenditure on the health sector has grown to 1.4 per cent in FY18E from 1.2 per cent in FY14. The Government of India is planning to increase public health spending to 2.5 per cent of the country’s GDP by 2025.

References: Department of Industrial Policy and Promotion (DIPP), RNCOS Reports, Media Reports, Press Information Bureau (PIB)

Investment

The hospital and diagnostic centers attracted Foreign Direct Investment (FDI) worth US$ 6.09 billion between April 2000 and March 2019, according to data released by the Department of Industrial Policy and Promotion (DIPP). Some of the recent investments in the Indian healthcare industry are as follows:
• Healthcare sector in India witnessed 23 deals worth US$ 679 million in H12018.
• India and Cuba have signed a Memorandum of Understanding (MoU) to increase cooperation in the areas of health and medicine, according to Ministry of Health and Family Welfare, Government of India.
Government Initiatives

Some of the major initiatives taken by the Government of India to promote Indian healthcare industry are as follows:
• On September 23, 2018, Government of India launched Pradhan Mantri Jan Arogya Yojana (PMJAY), to provide health insurance worth Rs 500,000 (US$ 7,124.54) to over 100 million families every year.
• In August 2018, the Government of India has approved Ayushman Bharat-National Health Protection Mission as a centrally Sponsored Scheme contributed by both center and state government at a ratio of 60:40 for all States, 90:10 for hilly North Eastern States and 60:40 for Union Territories with legislature. The center will contribute 100 per cent for Union Territories without legislature.
• The Government of India has launched Mission Indradhanush with the aim of improving coverage of immunisation in the country. It aims to achieve atleast 90 per cent immunisation coverage by December 2018 which will cover unvaccinated and partially vaccinated children in rural and urban areas of India.
Road Ahead

India is a land full of opportunities for players in the medical devices industry. India’s healthcare industry is one of the fastest growing sectors and it is expected to reach $280 billion by 2020. The country has also become one of the leading destinations for high-end diagnostic services with tremendous capital investment for advanced diagnostic facilities, thus catering to a greater proportion of population. Besides, Indian medical service consumers have become more conscious towards their healthcare upkeep.

Indian healthcare sector is much diversified and is full of opportunities in every segment which includes providers, payers and medical technology. With the increase in the competition, businesses are looking to explore for the latest dynamics and trends which will have positive impact on their business, thus full of opportunities for Healthcare marketing & branding professionals.

The hospital industry in India is forecasted to increase to Rs 8.6 trillion (US$ 132.84 billion) by FY22 from Rs 4 trillion (US$ 61.79 billion) in FY17 at a CAGR of 16-17 per cent.

India’s competitive advantage also lies in the increased success rate of Indian companies in getting Abbreviated New Drug Application (ANDA) approvals. India also offers vast opportunities in R&D as well as medical tourism. To sum up, there are vast opportunities for investment in healthcare infrastructure in both urban and rural India.

Reconnect….. Restart….

After almost 2 years I have logged in to akhildaveblog.com to start it again… so here you go..

Industry where I work is called healthcare Industry, it`s an amazing industry to work or serve the humanity but at the same time nothing come as charity, we need to improvise day to day basis to increase revenue to cope with the day to day increments of healthcare operational costs.

anyways I am not here to write on business tactics to improve / increase revenue. I am here to share my feelings & experience which I gained during my journey in this industry.

Many of the time I feel frustrated when my higher ups talk about increment in revenue through advertisement, branding, campaign, referrals, corporate etc. Why it so because many of the time I have seen that problem is not with external marketing but major problem is in internal marketing and unfortunately only team of marketing personnel can not make that successful alone, they required support of entire operations, paramedics & medical staff of the hospital.

Guys hope all of you are aware about “Internal Marketing in Hospital” … If no than wait for tomorrow or read my earlier blogs..

 

 

 

 

63 million people faced with poverty due to healthcare expenditure

A whopping 63 million people are faced with poverty every year due to “catastrophic” expenditure over healthcare which neutralises the gains of rising income and various government schemes aimed to reduce poverty, according to the Health Ministry.

The draft of National Health Policy cites this as a significant reason for a new health charter as it seeks to ensure universal access to affordable health care.

“Incidence of catastrophic expenditure due to healthcare costs is growing and is now being estimated to be one of the major contributors to poverty. The drain on family incomes due to healthcare costs can neutralise the gains of income increases and every government scheme aimed to reduce poverty.

“Over 63 million persons are faced with poverty every year due to healthcare costs alone. It is because there is no financial protection for the vast majority of healthcare needs,” says the draft put out by the Health Ministry on its website for inviting public suggestions.

Healthcare costs are more impoverishing than ever before and almost all hospitalisation even in public hospitals leads to catastrophic health expenditures, it says.

In 2011-12, the draft says, the share of ‘out of pocket’ expenditure on healthcare as a proportion of total household monthly per capita expenditure was 6.9 per cent in rural areas and 5.5 per cent in urban areas.

“This led to an increasing number of households facing catastrophic expenditures due to health costs (18 per cent of all households in 2011-12 as compared to 15 per cent in 2004-05),” it said.
India needs a new health policy that is responsive to these contextual changes, it says while citing rising burden of non-communicable diseases and rapidly-growing health care industry as other reasons for framing a new health policy.

Create Brand Ambassador – Hospital Internal Marketing Phase II

Internal Marketing Phase II

+Feedback [Patient, Relative & Visitors]

+Cross Selling

+Social Media Engagement

+“Thanks for Trust on Us”

+Floor Managers

+Delight Team

+In-house referral scheme

+Data Collection

Feedback [Patient, Relative & Visitors]:

+Who is filling it

+Who get it filled

+Consideration of last few experience

+Mental Status

+How many forms

+Satisfaction v/s Delight

+Follow up Action

Feedback Process analysis

Cross Selling:

+Cross Department Selling

+Create service awareness

+SMS, Emailer, Posters, Merchandise

+ Promotional Scheme

+Package Scheme

To engage & convert existing customers for various other offered services

Social Media Engagement:

+Facebook, Youtube, Twitter, Linkedin, Instagram, Google+, blog etc

+To connect with patients & Visitors

+Free internet access to main foyer

+Kiosk to “connect with us”

“Thanks for Trust on Us”:

+Message card to each patient by consultant after consultation, on discharge, during ward visit etc.

+Create positive bonding between patient & consultant

Unique way to connect with patients emotions

Floor Managers:

+For coordination between doctor and patient`s relative

+Coordination between relative and hospital administration

+Coordination between internal and external doctors

+Patient`s support service monitoring

Delight Team:

+Patients satisfaction v/s delight experience monitoring

+To provide customized support services to patients

In-house referral scheme:

+Incentive scheme for employees on patient refer by them

+Incentive scheme for clinical team on inter department patient referral

+‘Health Referral” Free/discount Health Check Up coupons to existing HCP clientele

Data Collection:

+Identification of available opportunities for data collection

+Process establishment of Data Collection

+Periodical updation

+Utilization of Data