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Healthcare Marketing Audit

Healthcare in general and hospital branding & marketing in particular has as greatest of challenges these days in India.

How do you move forward in spite of the competitive environment ?

How do you minimize your advertisement budget, looking at high operational cost and low price line?

How do you shift from “High cost marketing” to “efficient marketing at low cost”?

How can we increase revenue to maintain quality care and service expansion?

The constant change in healthcare scenario sustainability of healthcare business is a Big challenge particularly with the challenges like increase man power cost & operational costs, decreased margins over medicines & consumable products, high competition, prize / package war, professional fee sharing etc.

It’s rarely simple or easy. Plans are often sophisticated, with many moving parts. Reaching, convincing, converting and attracting patients requires cost-effective

branding & marketing strategies and tactics that increase revenue and profitability.

Vadodara Inspire

The city used to be called Chandanavati after its ruler Raja Chandan of the Dor tribe of Rajputs, who wrested it from the Jains. The capital was also known as Virakshetra or Viravati (Land of Warriors). Later on it was known as Vadpatraka or Vadodará, which according to tradition is a corrupt form of the Sanskrit word vatodar meaning in the belly of the Banyan tree. It is now almost impossible to ascertain when the various changes in the name were made; but early English travellers and merchants mention the town as Brodera, and it is from this that the name Baroda is derived. In 1974, the official name of the city was changed to Vadodara.

In 1907, a small village and township inMichigan, United States, were named after Baroda.

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