Role of Consultant – Marketing & Business Development

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My role as a Consultant – Marketing & Business Development includes:

Business Development:

  • Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR
  • Marketing Management contributing to, and developing, marketing plans and strategies
  • conducting market research such as customer questionnaires and focus groups
  • managing budgets
  • evaluating marketing campaigns
  • monitoring competitor activity
  • Marketing research to design strategies
  • Schedule and coordinate regular meetings of the Business Development team and implement initiatives
  • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations
  • Application of IT in Marketing
  • Planning and Execution of Marketing and promotional strategies
  • Planning and Management of corporate events pertaining to brand promotion
  • Identify effective communication channels for robust brand development and sustainable image in the market.
  • Maintain oversight of the hospital’s marketing database
  • Prepare annual marketing budget and approve and monitor marketing-related expenses
  • Coordinate, review, edit and design responses to Marketing Strategies on continue basis
  • Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities

Referral Sales

  • Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants
  • Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital
  • Address/Raise any issues that the referring doctor may have with hospital

Corporate Sales

  • Empanelment with various PSUs, Corporates, Banks etc for Outdoor, Indoor & Health check Up
  • Relationship management with key personals’ of empanelled corporates
  • Corporate Billing issue solving and review
  • Corporate sales of health packages, health checkups covering major corporate clients in commercial banks
  • Corporate Visit/Follow ups
  • Follow ups with corporate regarding outstanding dues/payments

Client Communications: 

  • Communicating with target audiences and managing customer relationships
  • Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc.
  • Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc.
  • Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster
  • Monitor production of marketing materials to ensure consistency and appropriateness
  • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc.
  • Arranging for the effective distribution of marketing materials
  • Maintaining and updating customer databases

Public Relations / Advertising:

  • Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign
  • Campaign design and implementation
  • writing and proofreading copy, liaising with designers and printers, organizing photo shoots
  • Direct Communication medium design
  • Events/CMEs/Conference arrangements & implementation
  • PR activities/ media coverage etc.
  • Departmental Branding and promotion
  • Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital.
  • Develop and implement the firms advertising program – design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns
  • Evaluate and implement firm participation in sponsorships and community programs
  • organizing and attending events such as conferences, seminars, receptions and exhibitions
  • sourcing and securing sponsorship

Training:

  • Training to Marketing team on communication and grooming
  • Training on Hospital marketing tactics to marketing team
  • Role Play and practical training to team
  • Monitor various mediums for developments in the area of hospital & healthcare industry

 

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