Author: Akhil Dave

Akhil Dave Director - Trizone Entertainment Pvt. Ltd Founder - Trizone Healthcare Consultants LLP Co-Founder - A to Z Hospital Consultancy LLP Akhil is a passionate marketing professional and a dynamic business leader. He is an IIM Lucknow alumni with over 20 years of experience in Branding, Marketing & Strategy especially in Healthcare Industry. Akhil has had the opportunity to develop and execute marketing strategies and business processes that have revolutionized many healthcare businesses and fueled their exponential growth. After working with various healthcare organizations in March 2020 he joined Trizone India as Partner & Director, he also founded consultancy firm “Trizone Healthcare Consultants LLP” in the same year to address the greatest challenges of marketing in the healthcare industry. At present Trizone is providing their services to Hospitals & medical colleges in Gujarat, Rajasthan, Madhya Pradesh & West Bengal. Trizone Healthcare Consultants believe in creating a meaningful collaboration with their healthcare clientele by providing 360 degree services in Branding, Marketing Strategy, Advertisement, Communications designing, Social Media Marketing, Digital Marketing, Web Solutions, Training & Development. Akhil strongly believes in the motto of “Knowing is Knowing & Doing is Doing”, which simply means ‘Knowledge without application is the same as having no knowledge at all’. His pursuit is to be an expert on the principles and techniques of practical Healthcare Marketing & Business Strategy building. Know more about Akhil https://www.linkedin.com/in/akhil-dave/ My role as a Principle Consultant (Healthcare Marketing) includes: Business Development: • Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR • Marketing Management contributing to, and developing, marketing plans and strategies • conducting market research such as customer questionnaires and focus groups • managing budgets • evaluating marketing campaigns • monitoring competitor activity • Marketing research to design strategies • Schedule and coordinate regular meetings of the Business Development team and implement initiatives • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations • Application of IT in Marketing • Planning and Execution of Marketing and promotional strategies • Planning and Management of corporate events pertaining to brand promotion • Identify effective communication channels for robust brand development and sustainable image in the market. • Maintain oversight of the hospital’s marketing database • Prepare annual marketing budget and approve and monitor marketing-related expenses • Coordinate, review, edit and design responses to Marketing Strategies on continue basis • Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities Referral Sales • Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants • Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital • Address/Raise any issues that the referring doctor may have with hospital Corporate Sales • Empanelment with various PSUs, Corporates, Banks etc for Outdoor, Indoor & Health check Up • Relationship management with key personals’ of empanelled corporates • Corporate Billing issue solving and review • Corporate sales of health packages, health checkups covering major corporate clients in commercial banks • Corporate Visit/Follow ups • Follow ups with corporate regarding outstanding dues/payments Client Communications: • Communicating with target audiences and managing customer relationships • Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc. • Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc. • Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster • Monitor production of marketing materials to ensure consistency and appropriateness • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc. • Arranging for the effective distribution of marketing materials • Maintaining and updating customer databases Public Relations / Advertising: • Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign • Campaign design and implementation • writing and proofreading copy, liaising with designers and printers, organizing photo shoots • Direct Communication medium design • Events/CMEs/Conference arrangements & implementation • PR activities/ media coverage etc. • Departmental Branding and promotion • Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital. • Develop and implement the firms advertising program - design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns • Evaluate and implement firm participation in sponsorships and community programs • organizing and attending events such as conferences, seminars, receptions and exhibitions • sourcing and securing sponsorship Training: • Training to Marketing team on communication and grooming • Training on Hospital marketing tactics to marketing team • Role Play and practical training to team • Monitor various mediums for developments in the area of hospital & healthcare industry • Supervise the marketing assistant and the day-to-day operations of the Marketing Department.

Personal Branding & Hospital Marketing

Importance of Doctor’s Personal Branding In Hospital Marketing

Personal branding is an important aspect of marketing for any professional, including doctors. In the healthcare industry, personal branding can play a significant role in the success of a hospital or healthcare organization. A doctor’s personal brand can influence patient satisfaction, trust, and loyalty, and can impact the overall reputation of the hospital.

A doctor’s personal brand can also help build trust with patients. Patients are more likely to choose a doctor they trust and feel comfortable with. A doctor’s personal brand can convey their expertise, experience, and personality, which can help build a strong relationship with patients. Patients are more likely to trust a doctor who has a well-established personal brand, which can lead to higher patient satisfaction rates and positive reviews.

The importance of a doctor’s personal brand in hospital marketing lies in its ability to differentiate the hospital from its competitors. A doctor’s personal brand can help create a unique identity for the hospital and its services, and can set it apart from other healthcare organizations in the market. By establishing a strong personal brand, a doctor can attract new patients and retain existing ones, which can ultimately lead to increased revenue for the hospital.

In addition to building trust, a doctor’s personal brand can also enhance their reputation as a healthcare professional. A doctor with a strong personal brand can establish themselves as a thought leader in their field and be seen as an authority on certain medical topics. This can lead to increased referrals from other healthcare professionals and can help the hospital attract top talent in the industry.

A doctor’s personal brand can also have a positive impact on the hospital’s overall marketing strategy. By leveraging a doctor’s personal brand in marketing materials and campaigns, the hospital can create a more personalized approach to its marketing efforts. This can help the hospital connect with patients on a more personal level and can lead to increased engagement and response rates.

Personal branding is the process of creating a unique identity for yourself that showcases your expertise, experience, personality, and values. Here are some effective ways to do personal branding:

  1. Define your personal brand: Before you start building your personal brand, you need to define what you want to be known for. Think about your unique skills, experiences, and values that you can leverage to create a personal brand that sets you apart from others.
  2. Create a professional online presence: Establishing a professional online presence is essential for personal branding. Create a website, blog or social media profiles that showcase your expertise, interests, and accomplishments.
  3. Develop a consistent message: Your personal brand message should be consistent across all channels. It should clearly communicate who you are, what you do, and why you are different.
  4. Share your knowledge: Share your knowledge and expertise with others by writing blog posts, speaking at events, or creating online courses. This will help establish you as an authority in your field.
  5. Network with others: Networking is a crucial aspect of personal branding. Attend events, join professional associations, and connect with others in your industry to build relationships and expand your network.
  6. Be authentic: Your personal brand should reflect your true personality and values. Be authentic and genuine in all your interactions and communications.
  7. Engage with your audience: Engage with your audience by responding to comments, asking for feedback, and creating opportunities for discussion. This will help build a community around your personal brand.
  8. Continuously evaluate and adapt: Personal branding is an ongoing process, and it’s essential to evaluate and adapt your strategy regularly. Monitor your online presence, track your progress, and adjust your approach as needed.

In conclusion, personal branding is a powerful tool that can help you establish yourself as a thought leader in your industry, build your reputation, and advance your career. By following these effective ways to do personal branding, you can create a strong personal brand that sets you apart from others and helps you achieve your goals.

A doctor’s personal brand is an important aspect of hospital marketing. It can help differentiate the hospital from its competitors, build trust with patients, enhance the doctor’s reputation, and improve the overall effectiveness of the hospital’s marketing efforts. As such, hospitals should invest in building and promoting their doctors’ personal brands as part of their overall marketing strategy.

Healthcare Marketing Trends for 2022 – Challenge Ahead

Healthcare, especially Hospital Branding & marketing trends are constantly changing and in the last 2 years it has been changed drastically. In 2022 there are strategies one can start implementing to stay ahead of the competitors keeping in mind current Covid & Omicron impact in mind.

According to the latest report on Times of India : India on Sunday 2nd January, 2022 reported 27,553 fresh Covid-19 cases and 284 deaths. Active caseload stands at 1,22,801 while Omicron tally is at 1,525. At 6,186 cases, the daily count in Mumbai sees a rise of 14%.

When we look back at March 2020 when the world literally shut down due to the COVID19 pandemic, what most healthcare businesses realized was the importance of marketing online and areas they needed to improve in order to keep their patients loyal and engaged with their brand, on the other hand masses at large started consuming more and more online content related to Healthcare. As majority Healthcare providers are busy providing healthcare facilities & services to cope up covid epidemic during 2020 & early 2021, they have not upgraded their marketing plans. 

Now In 2022 healthcare marketing is all about knowing is knowing and doing is doing, all of us majoring healthcare professionals are very much aware and knowledgeable about needs and expectations of patients and their relatives from healthcare providers. So one needs to adopt a more innovative, authentic communication strategy to make some noise in the mind of their target audience.

Marketing is a fast-paced, ever-changing field, and healthcare marketing trends are evolving right along with trending changes in the world. In 2022, healthcare practices need to be more innovative, authentic and authoritative in order to attract new patients and re-engage old ones.

Here are the most effective marketing trends that will be more result oriented in 2022 and beyond.

  1. Patient Centric Approach “Patient First”
  2. Patient engagement is a Top Priority at every touch points
  3. Use of technology in hospital operation processes “Innovation Wins”
  4. Creating more & more Brand Ambassadors “Internal Marketing”
  5. Say Hello to old patients “Re-engage old patients”
  6. Data Driven marketing strategy “Data is King”
  7. Authentic social media content “Say No to Copy Paste”
  8. Published genuine patient testimonials “No Pre Explained Testimonials please”
  9. Optimum utilisation of traditional media for advertisements / Publications
  10. Networking with medical fraternity 
  11.  Generate healthcare informative videos in vernacular languages
  12. Short & Sweet Content marketing “No one has much time to read lengthy content”
  13. Online & Offline engagement on ground activities focusing on preventive healthcare
  14. Remember you have multigeneration people around you “Don`t forget Gen Z & Millennials”
  15. Integrated 360 degree marketing communication approach “Don’t rely only on social media”

Trizone Healthcare Consultants believe in creating a meaningful collaboration with their healthcare clientele by providing 360 degree services in Branding, Marketing Strategy, Advertisement, Communications designing, Social Media Marketing, Digital Marketing, Web Solutions, Training & Development.

Patients are used to review, research and consider many factors before taking the final decisions over selection of Hospital/Healthcare provider.

That’s why it is so important for healthcare providers to plan their marketing strategy at an advanced level where they can retain existing patients and grab new patient footfalls to achieve their Brand & financial goals. 

Here Are 10 More Reasons Why You Need To Invest In Healthcare Consultancy

Trizone Healthcare Consultants is Here to Ensure Your Hospital’s Health.

Important Reasons For Hospital Branding
Hospital Branding

There is a huge gap between availability of hospital beds and population required healthcare. At the same time there is a large portion of population in need of hospital or you can say your hospital but they are not aware of your hospital`s existence or not aware about services you provide. To run hospital in profitable manner healthcare business has to live around with more a stronger brand identity that ever. Branding is exactly that process which builds your identity with more values. Branding really convey your vision and mission of healthcare businesses.


Here are 7 Important reasons for Hospital Branding

Defines your brand personality

With the help of effective branding exercise, you can project your brand personality in the most appealing way possible. Branding is capable of creating a wholesome picture of your services and facilities. Branding is capable enough of broadening a common man`s perception towards your Hospital. A well though process to build your Hospital brand can make people relate to you and remember forever that will have resulted in to prompt remembrance in case of medical emergency.

Stand out from the rest


In current an era of competition, everything is competing with everything. It is very important for hospital brand to stand out in the market and make some noise. By building thoughtful strategy hospital brand with your unique brand personality kept as the base makes your presence stand out from the market. When more and more noise you make and individually herd, the retention is more. Resulting in to more brand engagement.

Target Accurately

As a hospital business owner you have thought of investing or invested in healthcare business already means you know the need of the society. When you know your target market segment it is easy to catch their attention towards you. A brand which is planned and built on deep understanding of your organization`s geographic and socio-ecomonic through appropriate ground work will reach your target cohort more swiftly.


Short-term and long term benefits

Branding is a well thought process of intensifying your presence within a defined target group of audience. Branding helps to establish yourself in a defined market segment and then evolves in to an indispensable asset for your current and future business prospects. Thoughtful planned branding strategy can increase trust level towards your hospital. Customized modules with long term marketing goals will etch your brand in people’s memories.

Expand your market share

Increasing footfall in all aspects is any hospital`s goal, which looks far from their current position when the amount of competition is taken into account. Building your hospital brand from scratch carves a way that your counterparts can seldom cross. This leads to unique brand positioning which indeed takes your brand to markets your services previously left unexplored. The footprints of your brand image will gradually but in significant way increases your market share. To achieve this you may need to build and rebuild your hospital brand.

Develop brand loyalty

As you are creating your brand personality with thoughtful brand strategy, brand personality will leave an impact on the level of trust that your brand has gained. When every step in building a brand is well planned, curated and strategized with high level of understanding of local market or target marketing in mind, it increases the brand loyalty amongst your stakeholders like patients, employees, vendors etc. Increase patient referrals through word of mouth The most important marketing tool which increase footfall in hospital is word of mouth. Yes with thoughtful branding of your hospital you can increase patient referrals through word of mouth. Your past patients, employees, doctors, and their opinion perhaps the biggest sources to spread your brand. There is nothing more powerful in world of healthcare business than a word of mouth.

Branding is not about creatively you decorate your hospital or making it all look flashy rather it is about adoption a well though strategy process of projecting your brand personality & your quality of services in defined market.

To know more about How to Build your Hospital Brand, Consult Trizone Healthcare Consultants http://www.trizonehealthcare.com

10 Reasons Why You Need Healthcare Consultancy

Healthcare industry particularly Hospitals, Nursing Homes and individual clinic & healthcare practitioner in current era is facing many challenges while running their business in profitable manner.

In current scenario society perception towards healthcare is changed a lot. Society at a large expecting good quality & safe healthcare services from hospitals & healthcare professionals.

People have started demanding for good services from hospitals. To maintain and providing quality care services hospital management needs improvise their care model on regular basis in this demanding & challenging era.

In spite of having less number of beds availability (Hospital Bed v/s population), competition amongst healthcare providers is high due to this hospital management & marketing department are making continuous efforts to maintain or increase profitability of their businesses.

On the other hand, due to various factors procedure / surgery rates are decreasing & operational cost is increasing. Increased land cost, equipment cost, operational cost and skilled professional cost investment behind new Healthcare business establishment is very high.

So, how to overcome with this challenging situation?

Answer is investing in healthcare consultancy and let them help you out to face this challenges and to make your healthcare business profitable by increasing patient trust towards you, increase patient footfall, revenue grow and reputation.

Go through the 10 Reasons Why You Need Healthcare Consultancy for better understanding on Healthcare consultancy.

  1. A dedicated manpower

An institution where saving lives and catering to the healthcare needs of the patient is of utmost priority, it is tough to focus on marketing needs. Here is when consultants come in to play with a dedicated team of professionals.

  • To direct patient traffic towards you

A team of marketing professionals assist you with the guidance and communication to help you attract patient traffic.

  • Put the right marketing strategy in place

Apart from knowing what to do, it also very important to know when and how to do. A consultancy brings with all the answers with strong research as its base.

  • To build or rebuild your perfect image

Branding image is the first thought that flashes in your mind when you talk about a brand. That though or the visual should be incorporated rightly to create a positive impact. And a consultancy would exactly know how to do it!

  • To assist you become stronger than your competitor

A consultancy doesn’t just have the theoretical knowledge but is also know what works on ground and what doesn’t. It very well understands that one thing you need to do to stand out.

  • To help you get better understanding of patients’ behaviour

It is important to know the average patient’s/ their family’s behaviour and pattern from the moment of consultation to recovery to retention. The knowledge helps to improve and grow. Here is where you need healthcare consultancy.

  • To increase your patient engagement

A very key factor that leads to patient retention is patient engagement and a healthcare consultancy can assist you in doing the same.

  • Do the healthcare communication right way

Communication is essential in marketing however it is important do it right with sensitivity and in a way that it strikes a chord with your audience.

  • To benefit from their experience and expertise

A consultancy doesn’t just come with skilled professionals but also experienced experts who’ve with corporates and doctors and exactly know what they are doing. You sure can add value to your brand through this knowledge.

  1. An economic alternative to marketing

A consultancy offers you a complete package of skills, experience, expertise and dedicated manpower at a fixed price that too with a commitment of growth. While building your own marketing team can take a lot more effort and money with an uncertainty of results.

Trizone Healthcare Consultants is Here to Ensure Your Hospital’s Health http://trizonehealthcare.com/