Author: Akhil Dave

Passionate Healthcare Marketing professional and a dynamic business leader. I have had the opportunity to develop and execute marketing strategies and business processes that have fueled many hospitals with great growth. My pursuit is to be an expert on the principles and techniques of practical Hospital Marketing & Business Development. My role as a Consultant – Marketing & Business Development includes: Business Development: • Supervision and monitoring Corporate Sales, Referral Sales, Branding & PR • Marketing Management contributing to, and developing, marketing plans and strategies • conducting market research such as customer questionnaires and focus groups • managing budgets • evaluating marketing campaigns • monitoring competitor activity • Marketing research to design strategies • Schedule and coordinate regular meetings of the Business Development team and implement initiatives • liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations • Application of IT in Marketing • Planning and Execution of Marketing and promotional strategies • Planning and Management of corporate events pertaining to brand promotion • Identify effective communication channels for robust brand development and sustainable image in the market. • Maintain oversight of the hospital’s marketing database • Prepare annual marketing budget and approve and monitor marketing-related expenses • Coordinate, review, edit and design responses to Marketing Strategies on continue basis • Oversee planning and execution of Camps, Awareness Programme, CMEs and other promotional activities Referral Sales • Involves meetings with Fulltime consultants , Visiting consultants and Periphery consultants • Briefing the referring consultant on various kinds of referral incentives that are available to them from Hospital • Address/Raise any issues that the referring doctor may have with hospital Corporate Sales • Empanelment with various PSUs, Corporates, Banks etc for Outdoor, Indoor & Health check Up • Relationship management with key personals’ of empanelled corporates • Corporate Billing issue solving and review • Corporate sales of health packages, health checkups covering major corporate clients in commercial banks • Corporate Visit/Follow ups • Follow ups with corporate regarding outstanding dues/payments Client Communications: • Communicating with target audiences and managing customer relationships • Design and develop marketing materials, e.g. corporate brochure, departmental brochure, personal and practice group profiles, website, etc. • Develop and integrate marketing activities across service areas, e.g. logo, templates for request for proposals, power point, etc. • Develop and maintain the hospital’s website, keep site content fresh and updated in coordination with the outside webmaster • Monitor production of marketing materials to ensure consistency and appropriateness • Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters etc. • Arranging for the effective distribution of marketing materials • Maintaining and updating customer databases Public Relations / Advertising: • Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign • Campaign design and implementation • writing and proofreading copy, liaising with designers and printers, organizing photo shoots • Direct Communication medium design • Events/CMEs/Conference arrangements & implementation • PR activities/ media coverage etc. • Departmental Branding and promotion • Develop and implement the hospital’s public relations program, to include internal and external publications (e.g. newsletters, client alerts, greeting cards, etc.) that enhance public awareness of the hospital. • Develop and implement the firms advertising program - design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns • Evaluate and implement firm participation in sponsorships and community programs • organizing and attending events such as conferences, seminars, receptions and exhibitions • sourcing and securing sponsorship Training: • Training to Marketing team on communication and grooming • Training on Hospital marketing tactics to marketing team • Role Play and practical training to team • Monitor various mediums for developments in the area of hospital & healthcare industry • Supervise the marketing assistant and the day-to-day operations of the Marketing Department.

Vadodara Inspire

The city used to be called Chandanavati after its ruler Raja Chandan of the Dor tribe of Rajputs, who wrested it from the Jains. The capital was also known as Virakshetra or Viravati (Land of Warriors). Later on it was known as Vadpatraka or Vadodará, which according to tradition is a corrupt form of the Sanskrit word vatodar meaning in the belly of the Banyan tree. It is now almost impossible to ascertain when the various changes in the name were made; but early English travellers and merchants mention the town as Brodera, and it is from this that the name Baroda is derived. In 1974, the official name of the city was changed to Vadodara.

In 1907, a small village and township inMichigan, United States, were named after Baroda.

To Know More Like :

Reconnect….. Restart….

After almost 2 years I have logged in to to start it again… so here you go..

Industry where I work is called healthcare Industry, it`s an amazing industry to work or serve the humanity but at the same time nothing come as charity, we need to improvise day to day basis to increase revenue to cope with the day to day increments of healthcare operational costs.

anyways I am not here to write on business tactics to improve / increase revenue. I am here to share my feelings & experience which I gained during my journey in this industry.

Many of the time I feel frustrated when my higher ups talk about increment in revenue through advertisement, branding, campaign, referrals, corporate etc. Why it so because many of the time I have seen that problem is not with external marketing but major problem is in internal marketing and unfortunately only team of marketing personnel can not make that successful alone, they required support of entire operations, paramedics & medical staff of the hospital.

Guys hope all of you are aware about “Internal Marketing in Hospital” … If no than wait for tomorrow or read my earlier blogs..





Inspiring video on persevering no matter how many times you have failed in life.

Inspiring video on persevering no matter how many times you have failed in life.

This video mentions well known people who had failed, but kept pressing on until they became successful. Those People are:

Michael Jordan
After being cut from his high school basketball team, he went home locked himself in his room and cried.

Albert Einstein
He wasn’t able to speak until he was almost 4 years old and his teachers said he would “never amount to much”

Oprah Winfrey
Was demoted from her job as a news anchor because she… “Wasn’t fit for television.”

Walt Disney
Fired from a newspaper for “lacking imagination” and “having no original ideas”…

Lionel Messi
At age 11 he was cut from his team after being diagnosed with a growth hormone deficiency… which made him smaller in stature than most kids his age.

Steve Jobs
At 30 years old he was left devastated and depressed after being unceremoniously removed from the company he started.

A High School dropout, whose personal struggles with drugs and poverty culminated in an unsuccessful suicide attempt…

Thomas Edison
A teacher told him he was… “Too stupid to learn anything” and that he should go into a field where he might succeed by virtue of his pleasant personality.

The Beatles
Rejected by Decca Recording studios, who said “we don’t like their sound”… “They have no future in show business”

Dr. Zeuss
His First Book Was Rejected By 27 Publishers.

Abraham Lincoln
His Fiancé Died, Failed In Business, Had A Nervous Breakdown And Was Defeated In 8 Elections.

Ending Quote
“If you’ve Never Failed, You’ve Never Tried Anything New”

Source: YouTube

The Future of Healthcare Marketing is Digital

In this webinar, Geonetric’s eHealth Evangelist, Ben Dillon, will share insights on how healthcare marketing and communications must urgently become more personalized, more automated, and more sophisticated than ever before. Ben will present new research from the 2013 Survey on Initiatives in eHealth, examine how leading healthcare organizations are using digital communication tools to attract and engage patients, explain how communications are evolving to support the healthcare organizations of the future, and share the skills and tools your organization will need to be successful.

Source : Youtube

13 Great Reasons to Start Your Own Business…

13 Great Reasons to Start Your Own Business (Even If Just On the Side)

Excuses. We all have them. And eventually we all regret them, especially when those excuses kept us from chasing — and possibly achieving — our dreams.

So if you’ve always wanted to start your own business, even just a business on the side while you keep your full-time job (which in many circumstances is the best approach to take), see if any of the following are unnecessarily holding you back:

  1. “I’m too late.”

Yeah, Jobs beat you to the graphical interface… but Xerox beat him. Dell wasn’t the first to cobble together his own computers. Zuckerberg wasn’t first in social media. The list goes on.

Innovation is never one-and-done; some of the most successful companies are based on refining earlier ideas and innovations.

You’re only too late if you’re not willing to be faster, stronger, cheaper, or in some real way better than whoever got there “first.”

  1. “I’m too afraid.”

Think you’re special? You’re not. Every entrepreneur was scared, and is still scared.

That means you have a choice. You can let your fears hold you back, or you can use those fears to fuel you do whatever it takes to succeed.

Complacency is the enemy of achievement. Fortunately, the fear of not achieving your dreams can drive complacency away.

You just have to decide you’re more afraid of not trying than of not succeeding.

  1. “I don’t know the right people.”

Between company websites and LinkedIn, Facebook, Twitter, and all the other social media platforms you can reach almost anyone besides the Pope and maybe Mark Cuban. (Wait; even I pulled that off.)

In fact some people are surprisingly accessible; maybe that’s one of the secrets of their success.

Of course the people you reach out to may not respond. If they don’t, that’s probably your fault. Never forget that the more influential the person the more they’re besieged with requests. Have a good reason to connect, give before you expect to receive, and you might be surprised by who responds.

  1. “I need to find funding first.”

Entrepreneurs are masters of the art and science of accomplishing more with less: less money, less people, less time, less everything.

You will never, ever have “enough” cash or capital or funding. If you don’t have enough money to launch your business the way you plan, then change your plan.

You can’t always control what you have, but you can control what you choose to do with what you do have.

  1. “I don’t have the time.”

You, like everyone, has the same amount of time. The only difference is what you do with your time.

If you were trapped underground and only had 24 hours worth of oxygen you wouldn’t check your Twitter feed or chat with friends or spend a little “me time” in front of the TV. You’d dig and dig and dig and pour all your energy into tunneling free.

Apply the same level of importance and urgency to what you want to accomplish and your schedule will instantly clear… because finding time is always a matter of how badly you want something.

  1. “I don’t have the right skills.”

No problem. Go get them. Go to school. Read a book. Read ten books. Talk to friends. Get a part-time job at a small business. Get a part-time job in a completely different industry. Find someone who has done what you want to do and volunteer to work for free in return for the opportunity to learn.

Does that seem too hard? Like too big of a price to pay? Or simply not fair? Then accept you will never have the skills–and stop complaining.

Skills and knowledge are earned, not given. Go earn them.

  1. “I can’t seem to come up with a great idea.”

Dreaming up something new is really, really hard.

Reacting to something that already exists is really, really easy. Just walk around and think about all the things that don’t work well, are too expensive, that waste time… you’ll spot tons of problems.

The solutions to those problems are ideas.

“New” is hard to imagine. “Better” is much easier. Most companies are built on “better,” not “new.”

  1. “It just seems too risky.”

Any risk you take today is a risk you can recover from. In time you can overcome almost any setback, stumble, or failure, and emerge stronger and smarter and better equipped to succeed the next time.

If you never try all you wind up with are regrets. When you’re old and grey and “done” you’ll look back on your life and think, “I wonder what might have happened if I had only…”

That might be the only risk you should never take.

  1. “I’m more of a big picture person.”

No you’re not. You’re just too lazy to do the grunt work. Or you think you’ve already paid your dues.

Every successful entrepreneur rolls up his or her sleeves and outworks everyone else around. (That’s one of the reasons they’re so successful.)

You don’t need some undefined innate quality to be great at execution. All you need is self-discipline.

  1. “I really need to wait until everything’s perfect.”

“Everything” will never be perfect.

Do your best. Then step back. If a little more work will result in a markedly better outcome, go for it. If a little more work will not make a difference anyone but you will notice, let it go.

Then you make improvements based on the feedback you get from the only people whose opinions really matter: your customers.

  1. “I have a great idea… but no one seems to get it.”

Oh, they get it. They get that it’s no good.

Truly great ideas can be described in a few words. Truly great products can be described in a few words. When no one seems to get it, the only person not getting it is you.

Let go of your pride and agenda and “unique point of view” and figure out where you’ve gone wrong.

  1. “It just seems too hard.”

Long journeys are hard.

Individual steps are easy.

You can’t accomplish any difficult goal overnight, but you can accomplish one step, however small, towards that goal. Think about the end of a journey and all that will be required along the way and you’ll never start.

Instead, just do one thing that will help get you there. Then build on it. That you can do.

  1. “It will be too embarrassing if I fail.”

Failing in public can be embarrassing. (You should have seen me when I first started speaking; talk about public failure. Ugh.)

If you fail, a few people will talk about you. But those are the same people who would never dare try something themselves. So don’t worry about them.

On the other hand, tons of people will respect you for taking a shot. They’ll recognize a kindred spirit. They’ll pick you up. They’ll encourage you. They know what it’s like to try and fail and try again.

Why? They’re people living their professional lives on their terms.

They’re entrepreneurs.

Be one.


They’re entrepreneurs.

Be one.

Do you dare create and believe and achieve all you want in life?

Do you dare create and believe and achieve all you want in life?

Do you dream like a child? Do you act on your ideas? Or do you let your dreams and ideas slip away?
THINK when you were still a KID

THINK when you were a KID everything is POSSIBLE

You put the BLANKET over your back, then you became a SUPERMAN

You take your mom`s BROOM and ride on it, then you became a WITCH

You climb up the TREE not knowing that you might fall, you simply made it

You just has an IDEA and made it happened, because you BELIEVE

You were then, CREATIVE with strong BELIEF

As you became ADULT. Things seems to be a little different..

When you failed in your EXAM, you think “I can NEVER make it”

When you have a BRILLIANT marriage proposal, than you think “Maybe it`s NOT the right time”

When you want to start a BUSINESS, you think “maybe it`s NOT an easy”

When you are ALREADY in the BUSINESS, you heard someone says do NOT take risk

Then, when you have a BRILLIANT IDEA that, can create more JOBS & OPPORTUNITIES, can provide a better LIVING, Can make our nation PROUD, can help the GROWTH of our nation, and can create a better WORLD… and you said “I am not SURE….”

You are still CREATIVE but with more DOUBT

Then YEARS LATER, you heard.. someone had the same idea as yours..

What makes him DIFFERENT from YOU?

His ACTION he puts his IDEA into reality..

He`s the most promising CREATIVE YOUNG ENTREPRENEUR of the Year..

His ACTION won him this recognition

Then you started to think, How I WISHED I had taken ACTION that years ago..

THINK when you were a KID

If the idea came by when you were still a KID

Could you have taken ACTION???

When back then, you strongly BELIEVE…

It is never too late….

You just need to have an IDEA and make it happen…

You still CAN, ….if you BELIEVE..

CREATIVITY starts from a BELIEF..

LIfe is too short.. Quit your Job….

Many of us are thinking …..

Quit job to take a better payment?

Quit job for a great opportunity?

Quit job for a new assignment or challenge? Really .. Are you sure…

I believe there are a lot more reasons to quit job (once you have something else lined up, of course.)

  • Life is too short.
  • Life is too short to go home every day feeling unfulfilled, frustrated…
  • Life’s too short to work for a terrible boss…
  • Life’s too short to go home every day feeling taken for granted, feeling taken less than seriously, or feeling taken advantage of.
  • Life’s short to not be as happy as you can be.

What you say to your friend, who said you “I hate my job. I’m bored, frustrated, and feel like I’m going nowhere.” Wouldn’t you tell them to look for another job?

Shouldn’t you follow the same advice???????

Here are reasons to stop being miserable and start looking for something better:

  1. Your input is disregarded… or even not wanted.

Everyone has ideas. And everyone loves when their ideas are taken seriously – and implemented. The feeling that you’ve contributed in a special way is incredibly gratifying.

But when your boss or company shoots down or even laughs at your ideas, that’s not only insulting, it’s demotivating. And pretty soon you stop caring.

Life’s too short not to care.

  1. You get criticized publicly.

We all need constructive feedback. We all need a little nudge. We all need to be told when we can do something better – and how to do it better.

But we need to be told those things in private.

Life’s too short to walk around waiting for the next time you’ll be criticized – and even humiliated – in front of other people.

  1. You never hear the word, “Thanks.”

Everyone also needs praise. We all need to know when we do something well (and everyone, even poor performers, do some things well.)

Life’s too short not to be recognized for the contributions you make.

  1. Your boss manages up, not down.

You know the type: as a leader they should focus their time and attention on their direct reports, but they spend all their time “following” their boss. It seems like your only job is to contribute to the greater glory – and advancement – of your boss.

A great boss knows that if her team succeeds – and each individual on that team succeeds – then she will succeed too.

Life’s too short to spend your time developing your boss’s career at the expense of your own.

  1. You feel like you have no purpose.

Everyone likes to feel a part of something bigger. Everyone likes to feel they make an impact not just on results but also on the lives of other people.

Life’s too short to go home every day feeling like you’ve worked… but you haven’t accomplished anything meaningful.

  1. You feel like a number.

Everyone is replaceable. Everyone, ultimately, works for a paycheck. But everyone also wants to work for more than a paycheck. They want to work with people they respect admire… and they want to be respected and admired in return.

If your boss doesn’t occasionally stop for a quick discussion about family, an informal conversation to see if you need an help, or simply to say a kind word… then you’re just a cog in a larger machine.

Life’s too short to only be a cog in a larger machine.

  1. You aren’t even mildly excited to go to work.

Every job has its downsides. (I’m willing to bet even Richard Branson has to do a few things he doesn’t enjoy.) But every job should also have some fun moments. Or exciting moments. Or challenging moments. Or some aspect that makes you think, “I’m looking forward to doing that…”

Life’s too short to spend only looking forward to quitting time.

  1. You can’t see a future.

Every job should lead to something: hopefully a promotion, but if not the opportunity to take on additional responsibilities, learn new things, tackle new challenges… to feel like tomorrow has the potential to be different – in a good way – than today.

A decent boss works to improve the company’s future. A good boss works to improve her employees’ futures too, even if – especially if – that might mean some of those employees will eventually move on to bigger and better things.

Life’s too short to live without hope.

  1. You don’t think you can do anything else.

That’s the best reason of all quit your job. I know what you’re thinking, “I make too much in my current job; I’ll never find something comparable.” Or, “There just aren’t any jobs where I live.” Or, “I’ve put too much time into this company (or career or industry.)”

All those things are true – if you let them be true.

You can do something else. You can do lots of something “elses.”

You just have to believe – and trust that your creativity, perseverance, and effort will take you to new, happier, and more fulfilling places.

Life’s too short to just stay where you are instead doing everything possible to live a better life.