Internal Marketing Phase II
+Feedback [Patient, Relative & Visitors]
+Cross Selling
+Social Media Engagement
+“Thanks for Trust on Us”
+Floor Managers
+Delight Team
+In-house referral scheme
+Data Collection
Feedback [Patient, Relative & Visitors]:
+Who is filling it
+Who get it filled
+Consideration of last few experience
+Mental Status
+How many forms
+Satisfaction v/s Delight
+Follow up Action
Feedback Process analysis
Cross Selling:
+Cross Department Selling
+Create service awareness
+SMS, Emailer, Posters, Merchandise
+ Promotional Scheme
+Package Scheme
To engage & convert existing customers for various other offered services
Social Media Engagement:
+Facebook, Youtube, Twitter, Linkedin, Instagram, Google+, blog etc
+To connect with patients & Visitors
+Free internet access to main foyer
+Kiosk to “connect with us”
“Thanks for Trust on Us”:
+Message card to each patient by consultant after consultation, on discharge, during ward visit etc.
+Create positive bonding between patient & consultant
Unique way to connect with patients emotions
Floor Managers:
+For coordination between doctor and patient`s relative
+Coordination between relative and hospital administration
+Coordination between internal and external doctors
+Patient`s support service monitoring
Delight Team:
+Patients satisfaction v/s delight experience monitoring
+To provide customized support services to patients
In-house referral scheme:
+Incentive scheme for employees on patient refer by them
+Incentive scheme for clinical team on inter department patient referral
+‘Health Referral” Free/discount Health Check Up coupons to existing HCP clientele
Data Collection:
+Identification of available opportunities for data collection
+Process establishment of Data Collection
+Periodical updation
+Utilization of Data